We are driven by a mission to create healthier families and a healthier planet. To do this, we're aimed at setting a new industry standard and eliminating the old, harmful status quo.

Call us crazy, but we believe that the tissue we put on our sensitive skin should not contain toxic chemicals. We also believe that we can enjoy good quality toilet paper without having to deforest our planet.

It's time we demand better. By switching to toxin-free, tree-free alternatives, we are sending a clear message to an outdated industry that we will no longer tolerate products that are harmful to our health and our planet. Together, we can create a brighter, more sustainable future.